About James Casper
Professional Summary
James Casper is a global digital, GTM, CX, and RevOps leader with a proven history of scaling revenue and modernizing complex organizations. With extensive experience leading transformation initiatives across Fortune 500 companies and PE-backed organizations, James brings executive-level expertise to fractional leadership roles.
His track record includes scaling digital revenue from $1B to $8B, increasing eCommerce share to 55%+, and delivering $1.56B in annualized digital contribution. James has led global GTM, CX, RevOps, and analytics functions while modernizing 20-year-old legacy systems and building comprehensive transformation programs.
As an experienced executive mentor and strategic advisor, James helps organizations navigate digital transformation, optimize revenue operations, and build customer-centric commercial engines that drive sustainable growth.
Why James?
When evaluating potential partners, you might wonder: Why James? What sets him apart, and what drives his approach to transformation?
Intentional Career Design
My career has never been linear by design. I've built a portfolio of experience across technology, operations, digital, commercial strategy, and customer experience because leading transformation requires both breadth and depth. I thrive at the intersection of strategy and execution, consistently delivering growth, operational scale, and improvements in customer experience across every organization I've supported.
Military Foundation
My military experience shaped my leadership style—resilient, team-focused, and grounded in accountability. In an environment where precision and accountability determine outcomes, I learned how to lead under pressure, make fast decisions, and build teams capable of performing in mission-critical situations. I take pride in building high-performing teams, developing leaders, and earning the trust of those I work with.
Strategic Alignment
I've learned that success comes from aligning with the right leadership team and value creation mandate. I'm intentional about working with organizations where I can fully support the mission, vision, and values. I'm driven by opportunities to deliver customer-centric solutions that unlock profitable and scalable growth, creating environments where teams can thrive, data informs decisions, and the customer experience becomes a powerful competitive advantage.
Proven Track Record
Throughout my career, I've helped build future-ready organizations. From the Navy to private equity, from global life science leaders to enterprise-wide commercial transformation, I've helped companies evolve, scale, and compete by unifying people, process, technology, and data—ensuring that customers remain at the center of every transformation.
When you work with me, you're not just getting a consultant—you're partnering with someone who brings deep operational discipline, strategic vision, and a commitment to your success. I understand how each function connects to revenue, customer experience, and long-term enterprise value, and I excel at bringing cross-functional teams together to deliver measurable impact.
Key Achievements
Scaled digital revenue from $1B → $8B
Increased eCommerce share to 55%+
Delivered $1.56B annualized digital contribution
Led global GTM, CX, RevOps & analytics functions
Modernized 20-year-old legacy systems
Built global transformation programs
Leadership Philosophy
Simplicity
Cut through complexity to deliver clear, actionable strategies
Transparency
Open communication and honest assessment drive better outcomes
Data + Customer First
Decisions grounded in data and customer insights
Repeatable Operating Mechanisms
Build systems and processes that scale and endure
People-Centered Leadership
Empower teams and foster collaborative excellence
Ready to Transform Your Business?
Let's discuss how we can accelerate your digital revenue growth and modernize your commercial operations.
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